The Blind Spots method · For small business owners
Your numbers know things you can't see yet.
I help small business owners see what their numbers are hiding and organize their processes so they run on systems, data and AI.
Book your Blind Spot SessionFree · 30 minutes · video call. We'll go over 3 or 4 of your numbers and you'll leave with one concrete finding.
I work with established Latino-owned businesses in Canada, the US and Latin America.
Dashboard with real data from Marquín Venezuelan Delights, a restaurant in Toronto. Percentages only. The blind spot is labour cost: 53% of sales, against a 35% target.
- Monthly salesFeb → Sep 2026
- +79%
- Daily walk-in salesJan → Sep 2026
- +43%
- Menu itemsBefore → now
- 131 → 56
- BowlsShare of sales
- 44%
- Delivery platform priceRenegotiated
- +10.6%
- 2026 sales vs. 2025Projection
- +51% to +65%
- Recipes and portionsStatus
- Standardized
- LabourShare of sales
- 53% · target 35%
- Office cateringStatus
- New line
Marquín Venezuelan Delights · shared with the owner's permission
Blind spot
It looked like a sales problem. But labour cost 53% of sales, against a 35% target. The problem wasn't demand. It was the cost structure.
See the full case ↓01 · What you see
What you see every day
You open the POS and check today's sales. You look at the bank balance. You answer your team on WhatsApp and put out the day's fire. It's a lot, and you handle it.
But none of those numbers tell you how much you keep from each sale, or what's eating it.
What you check today
- Today's sales
- What's in the bank
- Who called in and what ran out
02 · What you don't see
What you can't see from the inside
These are the signs I find again and again in the businesses I work with.
Data · see
Processes · organize
AI · automate
Tap the ones that sound familiar.
Your answers aren't saved or sent anywhere.
Book your Blind Spot SessionA blind spot isn't your fault. It's what you can't see from the inside.
03 · How we find it
First, we look. Then we organize. Only then do we automate.
Always in that order. It's how I work with every business.
“Automating a messy process just makes the mess move faster.”
- See
01. I look at your numbers
Sales, expenses, margins and labour cost, using what you already have: your POS, your books, your spreadsheets.
→ A dashboard with your key numbers
02. I put a number on every blind spot
What each problem costs you today. We tackle the most expensive ones first.
→ Your top 5 problems, each with its dollar impact
- Organize
03. We organize how you work
Together we map, step by step, the 2 or 3 processes that run your business, and write them down so they don't depend on you.
→ Process maps and SOPs
- Automate
04. I automate what's worth it
Dashboards, automations and AI agents, only where they truly save time or money.
→ A 90-day roadmap and automations
04 · A real case
Marquín, told through its numbers
Marquín Venezuelan Delights is a Venezuelan restaurant in Toronto's PATH (100 King St W). My team and I have been advising them since October 2025. These are their numbers, shared with the owner's permission. Percentages only.
Key
- measured
- projection
- blind spot
- open
- Our work begins
- Baseline for daily walk-in sales
- Baseline for monthly sales
- Latest measured data
A · What it looked like
It looked like a sales problem: not enough customers.
B · blind spot What the numbers showed
Labour cost 53% of sales, against a 35% target. The problem wasn't demand. It was the cost structure.
C · What we changed, with the Marquín team
- From reselling supplier products to making them in-house.
- A simpler menu: from 131 items to 56.
- Standardized recipes and portions.
- A better price negotiated with a delivery platform (MealPal): +10.6%.
- A new line of business: office catering.
D · What happened during our work together
- measured
up 79 percent
monthly sales
Feb → Sep 2026
- measured
up 43 percent
daily walk-in sales
Jan → Sep 2026
- measured
down 57 percent
menu items (131 → 56)
Before → now
- measured
44 percent
of sales now come from bowls, the new best seller
Sep 2026
- projection
between 51 and 65 percent higher
projected 2026 sales vs. 2025
Projection
These are correlations, not miracles. The Marquín team made the changes, and many things affect a business at once. What I can tell you is what we measured, and when.
E · open What's still open
Sales have recovered. Profitability hasn't, yet: labour is still at 53% of sales, and the target is 35%. That's what we're working on now.
What are your numbers hiding?
Book your Blind Spot SessionFigures shared with the owner's permission. For confidentiality, I only publish percentages.
- Based in
- Toronto, Canada
- Languages
- Spanish · English
- Audit
- Big Four · mining (7 years)
- Small business
- Toronto, since 2023
- Today
- Process improvement lead
- Training
- Business · Lean Six Sigma
05 · Who's looking
Hi, I'm Jose.
I started at one of the Big Four, then spent seven years in internal audit at one of the world's largest mining companies, in Chile. I reviewed how its eight divisions operated, found where processes and controls were breaking down, and agreed with each management team on how to fix them.
Since 2023 I've brought that same lens to Latino-owned small businesses in Toronto, in food, wellness and construction. I also lead process improvement at a services company in the city: I started as a field technician and ended up turning paper-based processes into systems the whole team uses.
In audit, every number you check gets a small mark: ✓. I never lost the habit. I review your business the same way, number by number, and explain it in plain words. If it isn't clear, it isn't useful.
I know operations from the top and from the field. That's why I don't hand you reports that get filed away, but systems your team actually uses. My team and I work in Spanish or English.
Jostrive comes from José + strive: putting in the effort, every day, to do better.
06 · Ways to work with me
One step at a time
You start with a free conversation. You only move up a step if you see the value.
Start here ↓
01Free · 30 minBlind Spot Session
A video call where we go over 3 or 4 of your numbers together. You leave with one concrete finding, even if we don't keep working together.
Book your Blind Spot SessionWhere the real work starts
02Fixed price · 2–3 weeksBlind Spot Diagnostic
A full look at your business, with deliverables you can use from day one:
- A dashboard with your key numbers: revenue vs. expenses, best seller and margins.
- A map of 2 or 3 core processes.
- Your top 5 problems, each with its dollar impact.
- A 90-day roadmap with automation and AI opportunities.
- A results presentation for you and anyone you'd like to bring in.
- 03Per project
Implementation
My team and I put the roadmap into action: manuals and SOPs, dashboards, automations and AI agents.
ProcessesAI
- 04Monthly
Monthly Support
Every month we review your numbers together, catch problems early and keep improving.
I don't post prices. The Diagnostic has a fixed price, and I'll share it in your session once I understand your business.
07 · Questions
What people ask me before booking
Something else on your mind? Add it to the form and I'll reply personally.
Yes. It's a 30-minute video call. We go over 3 or 4 of your numbers together and I show you one concrete finding. If you want to keep going, I'll explain how the Diagnostic works. If not, the finding is yours to keep.
Whatever you have handy: sales for the last few months, your main expenses and, if you know it, your total payroll. It doesn't need to be tidy. Tidying it up is part of my job.
It's a fixed price you'll know before we start. I share it in the session, once I understand your business. I don't bill by the hour, and there are no surprises at the end.
Yes. I work with Latino-owned businesses in Canada, the US and Latin America. Everything happens over video calls and shared tools.
It stays confidential. I use it only to work with you, and I never share it without your permission. If you prefer, we can sign a confidentiality agreement (NDA) before we start.
No. You know your business; I handle the technical side and explain it in plain words. AI only comes in when it truly saves you time or money.
Both. Many owners prefer to talk about their numbers in Spanish, even when the business runs in English. Deliverables come in whichever language you need.
08 · Let's start
Book your Blind Spot Session
Tell me about your business, we'll go over 3 or 4 of your numbers together, and I'll show you one concrete finding. Free, no strings attached.
I read every request and reply myself. — Jose
What happens next
- I'll email you within 2 business days to set up the call.
- I'll ask for a few basic numbers before the session.
- On the call, I'll show you what I found.